Adsense Portal

In its incessant efforts to improve Adsense for its advertisers Google has come up with a new plan. New is not actually the right word it has been planning to do this since some time now.
Ok no use maintaining suspence with somethin like this. Till now Adsense publishers were paid by Google according to the number of clicks they received on their ads. This led to widespread click fraud. People started using newer and newer methods to fool Google and try and increase their CTRs, (Click Through Ratio). This obviously did not please the advertisers and thee was even a click fraud lawsuit against Google in March. So the new idea is this: pay the publishers not on the basis of wether the viewers click on the ads but wether they take any action after going to the website which was linked through from the ad.
The money that Google will pay per action will be much more than what it pays for clicks. But then on the flip side it wil need a lot more impressions in order to get an action done. But then this will certainly be a guarantee to the adverstisers that they are getting their moneys worth.
Testing for this has already been started with a company named Mountain View based in California. To know more about this click here.